Creative Direction and execution of a content strategy that would create anticipation and excitement around the message of the Alexander Wang Fall / Winter 2018 collection: celebrating powerful women in the workforce.
Video and still images were launched in the days leading up to the show to intrigue the public to tune in. Instagram, Weibo and Facebook were maximized throughout show day with talent takeovers, sponsorship fulfilment content, exclusive footage, and breaking news. Caroline managed a team of photographers and photo editors backstage to deploy content throughout show day and to prepare and schedule content for the following days.
Caroline also directed and executed an independent still and video shoot of the runway collection, cast, and hero products on a set backstage during show day.
